OUR HISTORY

In the wake of Hurricane Katrina’s devastation, the people of New Orleans sought to rebuild. They wanted to make their homes better, more efficient, and more affordable. During this time there were 16 different programs available to help rebuild stronger, but in practice, these initiatives were only accessible to wealthy residents. Families in underserved communities—which made up quite a bit of the New Orleans population—were not able to afford these home upgrades, putting them at an even greater disadvantage compared to wealthier families.

PosiGen’s founders saw this disparity and wanted to do something about it. We knew that we could help disadvantaged persons to rebuild their homes and re-establish their lives. So we got to work.

Ultimately, we decided that we could bring solar to these communities by selling it in a fundamentally different way than anyone else: we base our sales on savings. If a customer will not save money by going solar, we won’t install the system. Why? Because our focus is on our customer, not on our wallets.

Our method quickly proved that it could work; people were excited to invest in solar because it was making their lives better. PosiGen quickly grew, and we now install thousands of solar systems per year, bringing solar (and savings) to families around the country.