Redefining Who Gets to Go Solar in New Jersey

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Cherry Hill-based EMT Solar & Roofing didn’t set out to be the biggest. They set out to do it right.

Founded in 2018, EMT was built on a simple promise: make solar last a lifetime and create a cleaner, brighter future for the next generation. With GAF-certified installers, durable materials, and a top-tier customer experience, EMT delivers energy solutions that homeowners can count on.

But in 2024, EMT took that mission even further by partnering with PosiGen—bringing solar to customers once excluded by credit checks and rigid financing.

 

🏡 Families Empowered. Communities Transformed.

"We didn’t just gain a new product; we gained a way to serve families who never thought solar was for them," said Mark Chase, EMT’s VP of Business Development.

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“Thanks to PosiGen’s inclusive lease and EMT’s GAF-certified installation team, she went solar with zero upfront cost and now saves over 25% on her utility bills. Her story didn’t stop there. She referred seven of her neighbors, earned over $7,000 in referral bonuses, and her son now works as one of our top canvassers,” emphasized Mark. 

Mark Chase
EMT's VP of Business Development

With over 200 employees and a rapidly growing footprint, EMT’s decision to lead with PosiGen has paid off. They’ve broken sales records, expanded self-generated leads, and dramatically reduced CAC.

 

🤝 A Valued Partnership

Lauren Williams-Elstein, VP of Channel Partners at PosiGen, emphasized the unique strength of the collaboration: “What we’ve built with EMT is more than a sales partnership—it’s a mission-aligned alliance rooted in trust and shared values. EMT has demonstrated that when you lead with energy equity and meet families where they are, you don’t just close deals—you create long-term impact. We’re proud to stand beside them as they scale access to solar in ways that are both community-driven and commercially strong.”

Together, EMT and PosiGen are proving solar isn’t just for the wealthy—it’s for every family ready to take control of their energy bills and future.

 

Are you a solar installer interested in serving a significantly broader customer base than anyone else in the industry?