How EMT Solar Supercharged Growth with PosiGen's Inclusive Solar Model
Company Overview
Founded in 2018 as EMT Renewables, EMT Solar & Roofing began with a clear mission: to provide renewable energy that would last a lifetime, help the environment, and serve future generations. Headquartered in Cherry Hill, NJ, EMT has rapidly grown to over 200 employees and maintains a 4.8-star rating on Google and an A+ BBB rating. Their certified GAF Master Elite installers are held to the highest industry standards, ensuring every install is done right the first time.
By 2024, EMT needed a stable, scalable TPO partner. Amid industry volatility, they turned to PosiGen.
Challenge:
Navigating a shifting solar landscape marked by TPO instability, EMT sought a reliable partner to serve families often excluded from traditional solar financing.
Solution:
PosiGen brought more than product—it brought process, purpose, and people. EMT leveraged the SureSave Lease to:
Serve new markets with ease
Expand to underserved customer segments
Drastically reduce time-to-close through PosiGen’s streamlined portal
Lead with savings and energy equity messaging
Sales Strategy:
EMT built an internal proposal engine that coordinates with PosiGen’s savings model. Their sales reps focus on relationships while their design team delivers compliant, fast quotes. PosiGen is always the first offer.
Impact:
From 350 sales/month ceilings to 460+ deals, EMT has transformed its sales landscape. One family’s install led to seven more and a new employee. The partnership has helped EMT remain profitable, mission-aligned, and future-ready.
Advice to Other Sales Leaders
"Don’t treat PosiGen like a backup. Lead with it. Be honest about your business health, and be ready to scale with a partner that’s actually listening."
